Brand guidelines
Visual Identity and Brand guidelines
Logo (with payoff)
Awareness: 1/3 Recipient still not understand what industry OR product category we are in.
Slim (no extra margins)
PNG:
![Proposales logo](https://cdn.prod.website-files.com/64fa70d89846f59218c2ffad/651e3574020521fcc30e7035_logo-with-payoff.png)
PNG light:
![Proposales logo](https://cdn.prod.website-files.com/64fa70d89846f59218c2ffad/65ea35559d1f3fed99a0cb0c_logo-with-payoff-light.png)
SVG:
Logo (without payoff)
Awareness: 2/3 Recipient understands what industry and product category we are in.
Default (with margins)
If you need to link externally (e.g. oAuth):
https://proposales.com/images/proposales.svg
Default light (with margins)
Slim (no extra margins)
Slim light (no extra margins)
Without trademark
Without trademark light
Avatar
Awareness: 2/3 Recipient understands what industry and product category we are in.
Default
Proposales must be mentioned next to the avatar, e.g. like on LinkedIn.
![Proposales logo](https://cdn.prod.website-files.com/64fa70d89846f59218c2ffad/651e358850681e5712d5e255_logo-arrow.png)
Icon
Awareness: 2/3 Recipient understands what industry and product category we are in.
Proposales must be mentioned next to the avatar, e.g. favicon on browser tab.
Icon (Square)
![Proposales logo](https://cdn.prod.website-files.com/64fa70d89846f59218c2ffad/651e359c561c984cafd4b582_logo-square.png)
Icon (Circle)
![Proposales logo](https://cdn.prod.website-files.com/64fa70d89846f59218c2ffad/651e35b808dde83fd86195e5_logo-black.png)
Special
Zoom
![Proposales logo](https://cdn.prod.website-files.com/64fa70d89846f59218c2ffad/651e35be65f560e0c5b9f82b_zoom.png)