Analytics

Google Tag Manager

Manage your own tags for conversion tracking with Tag Manager

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Overview

Proposales’ Google Tag Manager (GTM) integration makes tracking events seamless and powerful. With our pre-built container, you can set up tracking in minutes and start capturing valuable data on how your proposals are performing.

Whether you’re analyzing customer engagement, monitoring conversions, or diving into campaign performance, GTM allows you to connect the dots effortlessly between your inbox activity and marketing efforts.

How it works

Pre-configured GTM Container

  1. Import our ready-to-use container with all the key events pre-defined.

Track Key Events

  1. Automatically track inbox events like request submissions, proposals created, and proposals accepted.

UTM Parameter Support

  1. Capture UTMs and other URL parameters to understand the source, medium, and campaigns driving your leads etc.

Flexible Variables

  1. Quick setup of custom Proposales variables to make it easier to match your GTM setup and reporting needs.

Configuration

  1. Connect your Google Analytics account through Google Tag Manager.
  2. Map tracked events and UTMs to your existing GA4 setup.
  3. Start analyzing proposal data alongside your other business metrics.

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.

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