Google Analytics

Measure proposal performance and customer engagement

How it works

Event Tracking‍

Monitor proposal-related events, such as inbox opened, proposals created, and accepted.

UTM and Google Ads Data Collection‍

Identify the campaigns and traffic sources driving leads with built-in URL parameters tracking.

Real-time Insights‍

Access live data on proposal engagement and customer interactions.

Reporting‍

Combine proposal events with your existing analytics data for a holistic view.

Configuration

Connect your Google Analytics account through Google Tag Manager and our GTM integrations.
Map tracked events and URL parameters to your existing GA4 setup.
Start analyzing proposal data alongside your other business metrics.

Understand the ROI (and ROAS) of each channel, and track all the way from RFP to close. Start monitoring, understanding, and optimizing the Group & MICE distribution.

Attribute sales success to marketing campaigns.
Gain actionable insights on customer interactions.
Improve decision-making with precise analytics.

Need help with integrations? Our team is standing by