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Analytics

Google Analytics

Get started with data-driven sales for Groups & MICE by connecting Proposales with Google Analytics.

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Overview

Unlock powerful insights with Proposales’ Google Analytics (GA4) integration. By tracking key events, UTM/Google Ad (URL parameters), and proposal activity, you’ll gain a deeper understanding of how your leads and customers engage with your proposals. This data helps you refine your sales process and optimize campaign performance, all in one place.

How it works

Event Tracking‍

  1. Monitor proposal-related events, such as inbox opened, proposals created, and accepted.

UTM and Google Ads Data Collection‍

  1. Identify the campaigns and traffic sources driving leads with built-in URL parameters tracking.

Real-time Insights‍

  1. Access live data on proposal engagement and customer interactions.

Reporting‍

  1. Combine proposal events with your existing analytics data for a holistic view.

Configuration

  1. Connect your Google Analytics account through Google Tag Manager and our GTM integrations.
  2. Map tracked events and URL parameters to your existing GA4 setup.
  3. Start analyzing proposal data alongside your other business metrics.

Understand the ROI (and ROAS) of each channel, and track all the way from RFP to close. Start monitoring, understanding, and optimizing the Group & MICE distribution.

  1. Attribute sales success to marketing campaigns.
  2. Gain actionable insights on customer interactions.
  3. Improve decision-making with precise analytics.

Learn about this connectivity

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